In this episode of Coffee & Closings, Ethan sits down with Alejandra Cedeno, a new construction sales agent with D.R. Horton, to talk about finding your lane in real estate and playing the long game. Alejandra shares her journey from Rutgers University and moving south from New Jersey, working in traditional brokerage and as a real estate legal assistant, to ultimately finding her stride in new construction. They dive deep into what new construction is really like day-to-day, the pros and cons compared to general brokerage, commission structures, long hours, and career growth opportunities within large builders. The conversation also touches on rental investing, house hacking, CrossFit, family roots from Ecuador, and staying grounded while building a future in real estate—all while reviewing Chamberlain Coffee’s Social Dog Medium Roast.
