Sportradar has evolved far beyond being just a data provider, they've become a full-stack experience enabler spanning streaming, betting engagement, and sports analytics. Patrick Mostboeck, SVP of Fan Engagement, takes us inside how the company prioritises innovation across soccer, tennis, basketball, and US sports markets. We explore how COVID forced the industry to rethink everything with a fresh mind, why cultural differences between European and Asian markets demand different engagement strategies, and how Sportradar's graduate program revealed that some Gen Z hires don't even watch live sports anymore. Patrick shares lessons on deploying AI responsibly in betting contexts, the patience required to see new features succeed, and why education - not just entertainment - is critical for developing the next generation of sports fans.
What you'll learn in this episode
>> How Sportradar evolved from a pure data company to a 360-degree experience enabler across betting and media.
>> The cultural differences in fan behavior between European and Asian markets, and why they matter.
>> How to deploy AI responsibly in sports betting contexts while navigating ethical and legal boundaries.
>> The importance of educating new fans, not just entertaining existing ones.
About the host
Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.
About the guest
Patrick Mostboeck is a seasoned leader in the global sports technology and fan engagement space, currently serving as Senior Vice President of Fan Engagement and Global Director for Video & Streaming Products at Sportradar, a world-leading provider of sports data, digital content and streaming solutions for the sports betting and media industries.
With more than a decade of experience in sports, media and technology, Patrick has been instrumental in shaping how data, video and streaming products are developed to enhance the fan and bettor experience.
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