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Hey, friend! If your business feels stuck or your sales are flatlining, let’s get real: your funnel might be the culprit. Funnels aren’t just marketing jargon—they’re the lifeline of your business. If yours is leaking leads or stuck in neutral, you’re leaving money on the table. Today, we're going to break down exactly how to fix it.

Your funnel should work like a hospitality system, moving people from discovering you on social media to becoming loyal customers. If your lead magnets aren’t pulling people in or your email sequences feel disconnected, we’re here to help you figure it all out.

DON'T MISS MOMENTS:

• [03:20] What is a Funnel Anyway? Understand the sales funnel stages and where most businesses mess up.
• [06:00] Top Funnel Mistakes—No clear call-to-action (CTA), weak lead magnets, and scattered messaging.
• [12:45] Lead Magnet Tips—“Know your numbers. If no one’s opting in, it’s time for a change!” —Jan
• [17:35] Using ManyChat for Funnels—Simplify the process with automated DMs to capture emails directly on social media.
• [24:44] Funnel Audit Basics—Not a numbers person? “Spend 15 minutes a month tracking what’s working. Start small!”

QUOTABLES:

💡 “Social media is just the front door to your business. If your funnel’s not optimized, you’re losing people before they even get inside.” —Melissa Hughes

💡 “If people are unsubscribing, they’re not your people. Focus on serving the ones who are all in.” —Jan Touchberry

💡 “You don’t need viral views. You need a consistent funnel and the right audience.” —Melissa Hughes

THINGS TO CHECK OUT:

Jan's New Year Funnel Audit: to help you diagnose and fix what’s broken in your funnel strategy. Normally $297, it’s yours for $197 through January. Don’t guess—get an expert’s help! Click here to grab it now.

Melissa's fireBRAND Academy: If you're feeling called to speak, monetize your message and have your social media content done for you, this hybrid group and 1:1 coaching program is for you! Get info here.

Melissa's Podcast: She Can Share is an amazing podcast for Christian e

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