The morning of a wedding can feel like chaos or calm—and the beauty team often decides which way it goes. James sits down with Veronica, founder of Verily, to trace how a bathroom meltdown sparked a thriving wedding beauty business built on service, intention, and rock-solid systems. From the first light and playlists to vendor timelines and touch-ups, we walk through the decisions that shape the entire day before the couple even sees each other.
Veronica shares how treating artistry like a business changed everything: client experience over speed, staying for support, and using styled shoots as real rehearsals for collaboration. She explains why “no makeup” looks can fall flat on camera, how bronzing and subtle contour bring back dimension under natural light, and the questions she asks at trials to align makeup with the venue, dress, color palette, and hair. We talk vendor teamwork—planners, photographers, videographers—and the magic that happens when people lead with service, communicate early, and build buffers that actually work.
We also get candid about trends. Hair is having a moment with soft shape and face-framing texture, but makeup feels stuck in beige. Veronica makes the case for color done right—olive lids, burgundy accents, depth without heavy layers—and shouts out the products that hold up to long days and dance floors. She reveals why her packages are built around staying, how she reads the room to set the right energy, and what couples can do to keep the morning on time: arrive prepped, clean, moisturized, and hands off the phone.
Big news: Verily is adding hair to become a full-service team and launching education focused on the backend and client experience for wedding beauty pros. If you care about smoother mornings, cohesive timelines, and looks that last in photos and real life, this conversation is for you. Subscribe, share with a friend in weddings, and leave a review telling us: clean glam or full glam—what wins for you?
https://www.veroleigh.com
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