Business Information:
Name: CTO Migrations, a service from Charles Taylor Online LLC
Website: https://www.charlestayloronline.com/seo-migrations/
❓ Does changing your domain have an impact on SEO❓
YES - absolutely!
A domain change is one of the riskiest types of website migrations. You’re asking Google to trust that all your site’s history, authority, and backlinks should now transfer to an entirely different address. Even with perfect planning, there’s almost always turbulence.
As Gary Illyes from Google once said:
“When you redesign a site, its rankings in search engines may go nuts.”
That warning applies just as much (if not more) when you’re changing your domain.
Here’s what you can expect:
🔹 An initial dip in traffic (25%+ is common).
🔹 A recovery window that can take months.
🔹 A need for flawless 301 redirects, updated sitemaps, and ongoing monitoring.
THE GOOD NEWS? With the right SEO migration strategy, your site can recover - and sometimes even grow stronger long-term.
If you’re planning a domain change, don’t roll the dice. Get a plan in place first, or risk years of SEO equity disappearing overnight.
With over 20 years of SEO experience, Charles Taylor has guided businesses - from small local shops to enterprise companies - how to migrate their websites without losing organic traffic.
