Are chambers of commerce still relevant in 2026, and how do they actually drive economic growth in a regional market like Farmington, New Mexico? In this episode of The Den, hosts Ben, Aspen, and Paul sit down with Jamie Church, President and CEO of the Farmington Chamber of Commerce, to unpack how collaboration, local business support, and strategic partnerships are shaping the future of the Four Corners economy. From housing challenges and regional workforce trends to small business resilience after Covid, this conversation is packed with insight for buyers, sellers, entrepreneurs, and Realtors who care about long term growth in San Juan County.
Jamie shares how the Chamber connects commerce to community, why Farmington’s collaborative model is unique, and what business owners must do to thrive in today’s market. If you are a local entrepreneur, real estate professional, or community stakeholder, this episode will give you a deeper understanding of the ecosystem that drives opportunity in the Four Corners region.
Guest:
Jamie Church, President and CEO
Farmington Chamber of Commerce
Four Corners Economic Development Board Member
5101 College Blvd, Quality Center for Business, Farmington, NM 87402
(505) 325-0279
chamber@gofarmington.com
KEY TAKEAWAYS
• The Farmington Chamber of Commerce is an independent nonprofit, not a city department, and works alongside economic development and tourism partners
• Collaboration between the Chamber, city leadership, and regional organizations is a major competitive advantage for Farmington
• Moving to the Quality Center for Business created daily collaboration with Four Corners Economic Development and the Small Business Development Center
• The Chamber’s tagline, connecting commerce to community, became even more meaningful during Covid
• During Covid, the Chamber pivoted to become a trusted source of reliable business and public health information
• Some chambers across the country closed during Covid, while Farmington grew membership by promoting local and staying relevant
• Economic growth includes national franchises, but long term resilience depends on supporting and developing local businesses
• Housing supply and affordable housing remain key challenges impacting workforce and regional economic expansion
• Business success requires more than a ribbon cutting, owners must engage in workshops, networking, and strategic planning
• Face to face relationships drive business in Farmington, and consistent community engagement creates long term referrals and growth
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