In this episode of Add To Cart, we are joined by Andy Lee, co-founder of the WOD Life. The WOD Life is the home of training looking after athletes, gym goers and battlers giving it their best (ie. me) as they sweat and strive to be better. Starting with a humble order of 30 skipping ropes, the WOD Life now ship all over the world carrying leading brands such as Nike, Reebok and Under Armour as well as their own range of workout gear. In this chat we cover how Andy and his co-founder Ben bootstrapped The Wod Life from a personal credit card. We uncover the art of building an authentic community, how to develop strong relationships with wholesale partners, how pre-orders saved their business and why Andy dives into the deep dark depths of Reddit as part of his customer research. Scary stuff!
Links from the episode:
Questions answered:
This episode was brought to you by…
About your co-host: Andy Lee from The WOD Life
Andy is a mission driven Co-founder, actively building The WOD Life from credit card backed start up to a multi million dollar global ecommerce operation. He is passionate about forging meaningful relationships, fostering community and having fun with great people along the way. Andy has a Double Degree in Laws and Legal Practice, as well as a Bachelor of Commerce and a Graduate Diploma of Chartered Accounting.
You can contact Andy at LinkedIn
Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you!
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
Sponsor Add To Cart: https://addtocart.com.au/sponsor/
Subscribe to the Add To Cart newsletter
SMS us to Suggest a Guest
Connect with Nathan Bush
Join theAdd To Cart Community
