In this special Best of 2024 episode of Add To Cart, we revisit five of Nathan’s standout conversations from across the year. We revisit insights from Profit Peak’s Carla Penn-Kahn and David Kahn, who unlocked a 20% profit boost for their multi-brand sneaker empire using real-time data and Adore Beauty’s Dan Ferguson, who uses psychology to build customer loyalty through innovative dual funnels. We recap wisdom on nudges and sludges from behavioural economics expert Sonia Friedrich and learn how Adam Bouris from WHO IS ELIJAH has mastered bold, strategic wholesale cuts to power global expansion. We also revisit Anaita Sarkar, from Hero Packaging, retention strategies and the "magic bucket" concept that turned satisfied customers into vocal advocates.
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About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
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Email hello@addtocart.com.au We look forward to hearing from you!
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
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