In this episode of Add To Cart, we checkout James Bartle, Founding CEO of Outland Denim. The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this. Six years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and has been worn by Meghan Markle.
Links from the episode:
Jeans for Freedom: The Outland Denim Story| #026
Questions answered in the podcast:
About your co-host:
James Bartle from Outland Denim
James Bartle is the founding CEO of Outland Denim, a fashion company on the vanguard of the socially conscious manufacturing movement. I am passionate about denim and the craft of jean manufacturing, but also the unique ability of the garment industry to drive change. Outland Denim employs young women seamstresses who’ve been impacted by human rights abuses and gives them a hope and a future through sustainable employment and career progression in our Cambodia-based production facilities.
You can contact James on LinkedIn
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
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