In this episode of Add To Cart, we checkout Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch. Mike has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born.
Links from the episode:
Junior - Writing Your Way Through Advertising
Disrupting a Dogs Dinner: The Scratch Story | #056
Questions answered in the podcast:
This episode was brought to you by…
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About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy,
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