In this episode of Add To Cart, we checkout Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch. Mike has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born.
Links from the episode:
Junior - Writing Your Way Through Advertising
Disrupting a Dogs Dinner: The Scratch Story | #056
Questions answered in the podcast:
This episode was brought to you by…
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About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Mike Halligan from Scratch
A strategic thinker with creative passion, Mike helps to grow and build brands, digital products & eCommerce channels
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