In this episode of Add To Cart, we checkout Simon Griffiths, Co-founder and CEO of Who Gives A Crap, a direct to consumer toilet paper brand who have revolutionised the product, offering subscription, funky packaging and a certain cool factor. What’s more, they donate 50% of their profits to help build toilets in developing nations with a goal to make sure everyone in the world has access to proper sanitisation.
Links from the episode:
The Journal. (The Wall Street Journal)
The Who Gives A Crap Story | #052
Questions answered in the podcast:
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Simon Griffiths from Who Gives A Crap
Simon Griffiths is the CEO of Who Gives A Crap, the Aussie brand that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer. Who Gives A Crap donates 50% of their profits to help build toilets for those in need. As much as Simon loves toilet paper, Simon started the business for it’s impact, with the company on a mission to
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