In this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso.
Links from the episode:
Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392
Questions answered in the podcast:
About your co-host: Sonia Friedrich
Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program.
You can contact Sonia at LinkedIn
About your host: Nathan Bush fromAdd To Cart
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you!
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
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