In this episode of Add To Cart, we checkout Zhoe Low, General Manager of July. Launching in 2019, the premium luggage and lifestyle brand was soon catapulted into a 90% loss of revenue due to the pandemic, but bounced back with revenue now reaching ten times higher than pre-COVID figures. Zhoe has delivered the data-driven creative campaigns behind this phenomenal growth.
Links from the episode:
Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell
Questions answered in the podcast:
This episode was brought to you by…
Zhoe Low is the General Manager of direct-to-consumer lifestyle brand July. Joining the business in 2019, Zhoe has delivered data-driven creative campaigns that have helped the business grow exponentially. Prior, she developed deep expertise in digital marketing, communications and customer acquisition as Marketing Lead at CoinJar, Australia's leading cryptocurrency platform. Zhoe’s stewardship is a key reason July continues to grow and impress across Australia, US, and the world.
You can contact Zhoe at LinkedIn
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