Description

In this episode, Aram DiGennaro, fractional CFO and strategic advisor, explains how to systematically increase your EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) using the same framework he applies with companies every day.

Instead of vague advice like “sell more” or “cut costs,” you’ll learn how to:

• Identify whether your real problem is sales, margin, or expenses
• Find the single financial bottleneck holding your company back
• Use simple numbers to tell the truth about your business
• Measure performance at the right level of granularity
• Turn financial data into clear action
• Mobilize your team around what actually moves profit

Aram walks through a CFO-grade framework for turning your P&L into a strategic weapon, not just a report you ignore.

Resources: 

Protentional
https://protentional.com/

Aram's Linkedin: https://www.linkedin.com/in/aram-digennaro/

Topics in this episode: 

• EBITDA explained in plain English 
• Sales vs. Margin vs. Expense problems 
• Professional CFO-level financial diagnostics 
• Bottlenecks and value chains 

Mini summary: 

Aram DiGennaro explains how to increase EBITDA by identifying whether your real problem is sales, margins, or expenses, then measuring the single bottleneck holding your company back. You’ll learn how to turn your financials into a practical operating system that guides weekly decisions, aligns your team, and steadily raises profitability — without burning out or guessing.