Christmas feels ancient, cosy and untouchable.
It’s also been aggressively meddled with - mostly by the Victorians.
In this episode, we unpack how angels ended up policing the top of the tree, how Christmas pudding started out (you really would NOT have wanted custard with it!), why tinsel wasn't always tacky, and how class, comparison and respectability quietly rewired the season.
This is Christmas traditions through a brand lens - part folklore, part rebrand, part Victorian PR disaster. Also, I think we deserve points for not calling it 'Brand AId: Do They Know It's Christmas?'. Ahem... moving swiftly on...
This is festive, fascinating and just uncomfortable enough to make you look at your tree differently. Get it downloaded, you cheeky little Christmas elf, you! x
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