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In this episode of Found in AI, Cassie Clark talks with Leah Nurik, CEO and co-founder of Brandi AI, about why brands need to think much more broadly about what influences their visibility in AI-generated answers.

Cassie and Leah discuss why GEO is becoming a brand marketing and communications problem, not simply an extension of traditional SEO. They also dig into the role PR and earned media can play in establishing authority, why the sources that matter for AI visibility vary by industry, and why authentic storytelling may be more durable than trying to find shortcuts for influencing AI systems.

They also talk about what makes a story compelling enough to earn media coverage, how brands can identify stories that actually add something new to their industry, and what may happen as AI-generated answers become a bigger part of the buyer journey.

In this episode:

• Why Leah believes AI search represents a new buyer journey
• Why GEO extends beyond traditional SEO and your website
• How PR and earned media can influence AI visibility
• Why authority signals differ from one industry to another
• The role of peer reviews, user-generated content, and third-party coverage
• What makes a brand story interesting enough for journalists to cover
• Why uniqueness matters for both PR and AI search
• How brands can build visibility that may be more resilient to model changes
• Where AI search could be heading over the next five years

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Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET.

Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A.

Register for free: https://cassieclarkmarketing.com/ai-search-training/