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In today's episode of Found in AI, I sit down with Nathaniel Miller, Head of Marketing at Ashbrook Technologies and founder of his own growth agency, to unpack one of the biggest questions in AI visibility right now — do brand mentions matter more than backlinks?

We cover:

• Why backlinks and brand mentions both influence AI search visibility — and when one matters more than the other
• How digital PR, social presence, and relationship-building shape off-page SEO in the AI era
• The decline of Reddit’s influence and what might come next for community-based authority signals
• How marketers can approach AI search (AEO, GEO) without abandoning SEO fundamentals
• The tools and tactics Nathaniel recommends, including Qwoted and intentional backlink outreach

If you’ve been wondering how to adapt your link-building and PR strategy for AI-driven search — and how to earn visibility that actually lasts — this episode is for you.

📌 Mentioned in this episode:

• Digital PR and backlink strategies
• Off-page SEO for AI visibility
• Reddit and community-based authority signals
• Quoted (modern HARO alternative)
• AI search and visibility metrics

💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: Brand Mentions, Backlinks, Digital PR, AI Search, Generative Engine Optimization, AEO, GEO, Off-Page SEO, Authority Signals, Content Strategy, B2B Marketing

Find the show notes and transcript here.