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Are backlinks still important in AI search—or do brand mentions matter more? The answer is that both influence AI visibility, but they matter in different ways depending on context, intent, and how trust is established across the web.
In this episode of Found in AI, Cassie sits down with Nathaniel Miller, Head of Marketing at Ashbrook Technologies and founder of his own growth agency, to unpack how off-page signals are evolving as AI-driven search reshapes visibility.
The conversation breaks down when backlinks still play a role, why brand mentions are increasingly influential in AI-generated answers, and how digital PR, social presence, and relationship-building now shape authority beyond traditional link-building tactics.
In this episode, you’ll learn:
If you're listening to this and thinking I need someone to lead this for me, that's what I do.
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.Â
Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Let’s connect:
LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com
Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET.
Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A.
Register for free: https://cassieclarkmarketing.com/ai-search-training/
