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Are backlinks still important in AI search—or do brand mentions matter more? The answer is that both influence AI visibility, but they matter in different ways depending on context, intent, and how trust is established across the web.
In this episode of Found in AI, Cassie sits down with Nathaniel Miller, Head of Marketing at Ashbrook Technologies and founder of his own growth agency, to unpack how off-page signals are evolving as AI-driven search reshapes visibility.
The conversation breaks down when backlinks still play a role, why brand mentions are increasingly influential in AI-generated answers, and how digital PR, social presence, and relationship-building now shape authority beyond traditional link-building tactics.
In this episode, you’ll learn:
If you’re rethinking your link-building or PR strategy for AI-driven search—and want visibility that actually lasts—this episode clarifies what still works, what’s changing, and where to focus next.
💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: Brand Mentions, Backlinks, Digital PR, AI Search, Generative Engine Optimization, AEO, GEO, Off-Page SEO, Authority Signals, Content Strategy, B2B Marketing
Find the show notes and transcript here.
