Description

Send us a text

📬 You like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe

In today’s episode of Found in AI, I sit down with Charlie Graham, founder and CEO of RivalSee, to unpack how AI visibility optimization — or AIVO — is reshaping the way brands show up inside ChatGPT, Perplexity, and Google’s AI mode.

We cover:

• How AI engines actually source, rank, and surface brand mentions
• Why long-tail, bottom-of-funnel content is outperforming top-of-funnel in AI-driven search
• How structured data, static content, and schema impact visibility in real-time results
• The difference between being linked and being mentioned — and why most brands get it wrong
• Practical ways small teams can start experimenting with AI visibility without overhauling their entire SEO strategy

If you’ve been wondering how to adapt your content strategy for the next era of search — and make sure your brand actually shows up in AI answers — this episode is for you.

📌 Mentioned in this episode:

• AI Visibility Optimization (AIVO)
• RivalC (AI visibility tracking)
• Long-tail keyword strategies for AI search
• Structured data and schema markup
• ChatGPT, Perplexity, and Google AI Mode

💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: AIVO, AI Visibility Optimization, AI Search, SEO, Long-Tail Keywords, Structured Data, Generative Engine Optimization, AEO, GEO, Brand Mentions, Content Strategy, B2B Marketing

Find the show notes and transcript here.