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In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:

If AI is now the primary interface for search, what role does the website actually play?

We explore what Karl calls the death of the webpage. We cover:

• Why websites are becoming a reference layer, not the primary destination
• What information AI systems actually need from brands (and what they ignore)
• Why clarity is starting to matter more than clever branding
• How writing for machines and humans requires different tradeoffs
• What “machine-readable” really means for B2B and e-commerce brands
• Why content volume still matters, but only when it answers real questions
• How outdated or vague information forces AI systems to guess (and why that’s risky)

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com