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In this episode of Found in AI, I sit down with Kristina Frunze of WebView SEO to break down the metrics that actually matter for Generative Engine Optimization (GEO). We cover:

• Why AI traffic still makes up just 1% of overall website traffic — and converts at the same rate as organic.
• The difference between AI traffic (easy to track) and AI share of voice (more important for competitive insight).
• How to think about AI citations as the new backlinks — and why brand mentions matter more than links.
• Which types of bottom-of-funnel content drive AI traffic leads.
• The role of sentiment tracking — and how to influence how LLMs talk about your brand.

If you’ve been wondering how to measure success in AI search — and where to focus your reporting — this episode is for you.

📌 Mentioned in this episode:

• BrightEdge and Omze studies on AI traffic & conversions
• Ziptidev and other GEO tools for share of voice
• Bottom-of-funnel content for AI-driven leads
• Brand mentions and AI sentiment
• The debate over whether GEO really matters
• Find the free AI visibility tracker here.

💬 Let’s connect:
 LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

Keywords: GEO Metrics, AI Search, Generative Engine Optimization, WebView SEO, AI Traffic, AI Citations, Share of Voice, AI Leads, AI Sentiment, B2B Content Marketing, Digital Marketing Trends

Find the show notes and transcript here.