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If your SEO agency is still selling you the same playbook they sold you in 2022, this episode is going to be uncomfortable. And it should be.

Cassie sits down with Gilad Bechar, CEO and Founder of Moburst — a 13-year-old growth agency working with Google, Reddit, Uber, and Samsung — to talk about why traditional SEO no longer moves the needle in AI search, and what brands need to be doing instead.

They get into why ChatGPT being trained on Bing changes your entire infrastructure strategy, how each AI engine (ChatGPT, Gemini, Claude, Perplexity, Grok) ranks content differently, the right way to think about Reddit as a long-term visibility play, and the mental model shift that separates the brands earning AI citations from the ones still treating AEO like SEO with a different name.

Gilad's prediction: a lot of SEO-only agencies won't make it to 2028. Here's why he's probably right.

Key Topics Covered

• Why SEO points and AI search points are not the same currency
• How ChatGPT, Gemini, Claude, Perplexity, and Grok each rank content differently — and why you need to reverse-engineer each one
• The Bing infrastructure problem: why ChatGPT visibility starts with Microsoft, not Google
• Why claiming your business in the Microsoft ecosystem matters as much as Google Business Profile
• How to match the AI engine to your audience (developers vs. older generation vs. tech-savvy)
• The Reddit recency rule: why you should target threads from the last 7–12 months, not 5 years ago
• Why a one-person marketing team can't realistically execute full AI search visibility
• The holistic strategy: PR, podcasting, LinkedIn thought leadership, video, Wikipedia, and digital PR working together
• Gilad's prediction on SEO agencies and the next two years

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

Download Freshness, Structure, Authority: The Framework for AI Search Visibility:

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P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.