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In this first episode of Found in AI, I’m tackling a hot question from r/marketing:
“I just started learning SEO — should I even bother, or skip straight to AEO?”
We’ll break down what Answer Engine Optimization (AEO) is, why it matters in 2025, and three simple steps you can take this week to get your content ready for AI search. I’m also running a micro-experiment you can try alongside me — adding an FAQ block to a blog post — and I’ll share the results in a future episode.
If you’ve been wondering how AI tools like ChatGPT, Perplexity, and Bing Copilot decide which sources to cite and how to get your brand features, this is your starting point.
📌 Mentioned in this episode:
💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AEO, Answer Engine Optimization, AI Search, Generative Engine Optimization, SEO, Content Strategy, AI Marketing, Perplexity, Bing Copilot, ChatGPT SEO, FAQ Schema, AI Content Optimization
Find the show notes and transcript here.
