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What if the AI answer about your brand is wrong? Not just incomplete or outdated—actually, factually wrong?

That's the question Cassie and Franklin Rios, CEO of NextNet, dig into in this episode. NextNet has been in the organic search game for 20 years, and Franklin has watched the industry shift through every major Google update. Now he's tackling the next paradigm: how AI engines decide which sources to trust, which brands to cite, and what happens when bad actors flood the system with low-quality content designed to hijack the answer.

Spoiler: it's already happening.

Franklin shares a real story about a consumer who asked an LLM for the American Express customer service number, got served a fraudulent number, and had their personal information stolen. It's not a one-off. It's a glimpse into the brand safety risk almost no marketing team is auditing for yet.

In this conversation, Cassie and Franklin cover:

• Why AI accuracy is now a brand safety issue (and the audit nobody's running yet)
• How LLMs actually decide who to trust as a source
• What "vectorization" means in plain English—and why content teams should care even if they're never going to touch a vector database
• Why citation is the name of the game in AI search, and how that maps directly to the FSA Framework
• The real economics of ChatGPT ads—$200K minimum spends, $60 CPMs, and whether it's actually worth it
• Why becoming the answer organically is the long game that compounds

Whether you're a content lead at a B2B SaaS company, a CMO trying to figure out where to put your AI search budget, or a founder wondering if your brand is even visible inside ChatGPT, this episode gives you a sharper way to think about what visibility actually means in 2026.

Resources:

What is the FSA Framework?

Let’s connect:

LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com

Download Freshness, Structure, Authority: The Framework for AI Search Visibility:

Amazon

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening a limited number of specialized audit slots to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search optimization expert and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.