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What is a content engineer—and why does the role matter for AI search? A content engineer designs systems that keep content fresh, structured, and continuously up to date, making it easier for AI engines to understand, reuse, and surface over time.

In this episode of Found in AI, Cassie sits down with Josh Spilker, Head of Content and SEO at AirOps, to unpack how the rise of the content engineer is reshaping how modern teams build, scale, and optimize content in an AI-driven search environment.

The conversation explores how AI workflows are changing large-scale content operations, why systemized updates now matter more than one-off publishing, and how roles are evolving as visibility shifts toward engines like ChatGPT, Perplexity, and Google’s AI Mode.

In this episode, you’ll learn:

• What the content engineer role actually is and why it’s becoming essential
• How AI workflows are changing linking, updates, and content maintenance
• Why freshness and structure now drive visibility in AI search
• The skills and tech stack content engineers rely on, from no-code tools to automation
• How treating content like a product helps teams scale and stay visible
• What content leaders should prioritize to future-proof their teams for LLM-driven search

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com

Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET.

Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A.

Register for free: https://cassieclarkmarketing.com/ai-search-training/