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What is a content engineer—and why does the role matter for AI search? A content engineer designs systems that keep content fresh, structured, and continuously up to date, making it easier for AI engines to understand, reuse, and surface over time.

In this episode of Found in AI, Cassie sits down with Josh Spilker, Head of Content and SEO at AirOps, to unpack how the rise of the content engineer is reshaping how modern teams build, scale, and optimize content in an AI-driven search environment.

The conversation explores how AI workflows are changing large-scale content operations, why systemized updates now matter more than one-off publishing, and how roles are evolving as visibility shifts toward engines like ChatGPT, Perplexity, and Google’s AI Mode.

In this episode, you’ll learn:

• What the content engineer role actually is and why it’s becoming essential
• How AI workflows are changing linking, updates, and content maintenance
• Why freshness and structure now drive visibility in AI search
• The skills and tech stack content engineers rely on, from no-code tools to automation
• How treating content like a product helps teams scale and stay visible
• What content leaders should prioritize to future-proof their teams for LLM-driven search

If you’re trying to understand how content roles are evolving—and what skills will matter most as AI reshapes search—this episode provides a clear, practical breakdown of what’s changing and why.

💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
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Keywords: Content Engineer, AI Search, AI Workflows, SEO, Content Operations, AirOps, Generative Engine Optimization, GEO, AEO, AI-Driven Marketing, Content Strategy, B2B Marketing