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Why does bottom-of-funnel content win in AI search? Because AI engines prioritize clarity, specificity, and decision-ready information, not generic awareness content.

In this episode of Found in AI, Cassie sits down with B2B SaaS content strategist Usama Khan to unpack how middle- and bottom-of-funnel content is driving the majority of AI search visibility, and why real customer insight matters more than ever in an AI-first search world.

The conversation explores which content formats consistently surface in ChatGPT, Perplexity, and Google’s AI experiences, how sales conversations can inform higher-converting content, and why vague messaging confuses both readers and large language models.

In this episode, you’ll learn:

• Why middle- and bottom-of-funnel content dominates AI search visibility
• The three BOFU formats every startup should prioritize: category, comparison, and jobs-to-be-done pages
• How to use sales calls and product demos to write content that converts
• Why generic messaging hurts both human trust and AI comprehension
• How authority signals like Reddit mentions and G2 reviews influence AI visibility
• How to make bottom-of-funnel content work harder in an AI-first search environment

If you’re trying to adapt your content strategy for AI-driven search—and want content that actually converts instead of just ranking—this episode breaks down what works and why.

💬 Let’s connect:
LinkedIn → Cassie Clark | Content Strategist

Website → cassieclarkmarketing.com

Keywords: Bottom-of-Funnel Content, AI Search, B2B SaaS Marketing, Comparison Pages, SEO for AI, Generative Engine Optimization, Content Strategy, Thought Leadership, Jobs to Be Done, Authority Signals

Find the show notes and transcript here.