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What does Google’s AI Mode rollout signal for the future of search? That AI-generated answers are moving from an experiment to a default layer of the search experience, fundamentally changing how discovery and visibility work.
This episode of Found in AI marks the launch of a new weekly Thursday segment covering major developments in AI search and what they mean for content strategy, visibility, and discovery.
Cassie Clark is joined by AI researcher Adam Whistler, one of the first people to identify and analyze Google’s rollout of AI Mode inside traditional Search. With no announcement, documentation, or public roadmap, the experiment signals one of the most significant shifts in search behavior since the early 2000s.
The conversation breaks down how AI results are being layered into Google’s default experience, what this means for organic visibility, and why brands and creators need to start preparing now—before AI Mode becomes mainstream.
In this episode, you’ll learn:
If AI Mode moves into mainstream Search, discovery will no longer begin with links—and this episode explains what that shift means and how to prepare.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
Keywords: AI Search, FSA Framework, Generative Search, AEO, GEO, AI Visibility, Structured Content, Content Strategy, Entity Authority, SEO Strategy, Search Trends, Digital Visibility, LLM Citations, Freshness Signals, Content Optimization
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
