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Check out "Annihilate the Fear" a book written by Vince and the winner of the sweepstakes discussed in the podcast: Click Here
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Key Topics Covered:
- KISS Marketing Giveaway: A full year of digital marketing services, valued at $35,597, including a new website, Facebook and Instagram ads, and a marketing coach.
- Success Story: Vince recounts how a previous sweepstakes campaign helped his gym grow and transformed a participant’s life.
- Marketing During Back-to-School: Vince explains how gym owners can cut through the noise with creative, empathetic marketing during this busy season.
- Email Marketing: Tips for crafting effective email subject lines and the importance of sending emails from a personal account, not a gym’s general address.
- Direct Mail Strategies: Vince shares the value of direct mail for gym owners and how to use it effectively to attract clients, while also explaining the importance of knowing lifetime customer value to justify costs.
- The Power of Persistence: How sticking with a consistent, well-thought-out marketing plan can lead to long-term success.
Show Notes:
- [00:00:00] Introduction: Vince and Leo discuss their hiatus, personal updates, and the upcoming sweepstakes for a year of free marketing services.
- [00:03:00] The Power of Sweepstakes: Vince recounts the success of a 2016 sweepstakes campaign for his gym, which brought in 400 applications and had lasting impacts on clients' lives.
- [00:08:00] Kathy’s Story: One of the sweepstakes winners lost 25 pounds during the challenge and kept off 82 pounds over the next year. Vince co-authored a book with her, titled Annihilate the Fear, Transform Your Life.
- [00:11:00] Marketing Strategy Tips: Vince shares advice for crafting effective marketing messages, with a focus on empathy and storytelling that aligns with clients' needs.
- [00:14:00] Email Marketing: Insights into the importance of crafting subject lines and emails that stand out in cluttered inboxes.
- [00:18:00] Direct Mail: Vince breaks down the effectiveness of direct mail, the lifetime value of a customer, and how to make print campaigns work in today's digital world.
- [00:24:00] Crafting Offers: How to structure irresistible offers in direct mail and ensure they resonate with your target audience.
- [00:30:00] Action Steps: Gym owners should focus on maximizing what works before diving into new marketing channels like direct mail.
- [00:37:00] Call to Action: Vince reminds listeners to apply for the sweepstakes by September 24th for a chance to win an entire year of free marketing from KISS Marketing.
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