In this episode of Cracking the Success Vault, host Sean Penhale sits down with Paul Harbour from Berne Apparel to talk about the realities of building and scaling a brand in Canada.
Paul shares the story of helping to bring Berne Apparel to the Canadian market, what it took to build awareness for a legacy workwear brand, and how the business navigated major obstacles over the last few years — including COVID disruptions, supply chain challenges, and the sudden disappearance of key clients from the market.
This is an honest conversation about resilience, adaptability, and staying competitive when the rules keep changing.
🎯 In this episode, you’ll hear about:
What it took to introduce and grow Berne Apparel in Canada
Replacing lost clients and adapting when major players exit the market
Competing in a crowded apparel space while protecting margins
Family lessons and inspirations that shaped Paul’s leadership mindset
What it really takes to keep moving forward when business gets hard
Whether you’re running a product-based business, managing supply chain risk, or leading through uncertainty, this episode offers practical insights grounded in real experience.
🎥 Watch the full episode on YouTube
🎧 Also available on Apple Podcasts & Spotify
🔗 Learn more about Berne Apparel:
https://bernecanada.com/pages/about-berne-apparel
