Description

The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on transformation, not tasks.

In this episode we cover:

• How firms move from compliance into deeper, higher-value work
• How subscription pricing removes scope tension and time pressure
• What the “transformation economy” means for professional firms
• Why AI amplifies judgement rather than replacing it

Key insights:

• Pricing should reflect outcomes, not effort.
• Transformation creates trust, loyalty and pricing power.
• The future belongs to firms that guide change — not just report it.

Mentioned in this episode:

• Subscription-based advisory models
• The transformation economy
• The shift from services to outcomes
• The mindset change required to lead clients forward.

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

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Have a question for the podcast? Email hello@sharonfrancisco.com