Trace the Group 7 phenomenon—from Sophia James’s seven-video experiment to a global meme—and unpack how TikTok’s For You Page and human psychology fuse to shape belief, not just clicks. We connect her volume-over-quality strategy to Amir Hamza et al.’s April 2025 study, which uses the Theory of Planned Behavior to show the algorithm’s influence on engagement (r = 0.623) and, even more strongly, on self-persuasion (r = 0.769). We discuss implications for creators, brands, and users, plus real-world buzz like tokens, meetups, and the sponsor Embersilk.com.
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Sponsored by Embersilk LLC
