Building a Baseball Brand Before It Exists In this episode of From Locker Room to Launch, we sit down with Tristan Mahoney, a former baseball player turning his vision for the game into a growing apparel brand set to launch in 2026. Tristan shares how years in the locker room helped him recognize a gap in baseball culture and identity that current brands have not fully captured. He walks us through the early stages of building a company before it officially exists, from refining a brand concept to gathering feedback and bootstrapping resources. We also discuss the challenges of uncertainty, the importance of long-term thinking, and the mindset required to start before feeling fully ready. Tristan’s journey highlights that entrepreneurship is not about perfection but about taking action, learning through the process, and building something meaningful from the ground up.
