If traditional marketing avenues don't feel wonderful to you, if daily posting feels exhausting, if asking for referrals feels awkward, this episode is for you.
Eric shares a personal framework built from two decades of teaching and building MakeMusic Studio (formerly Fons): the most effective marketing strategy for most music teachers isn't a strategy at all. It's caring, rabidly and voraciously, about the people you already serve.
Eric tells the stories about how single moments of care ripple through a community and grow a studio more effectively than any flyer or ad could He talks about noticing what shoes his students wore, just to understand them better, and how that small attention became part of his brand. He shares ten years of hosting an annual recital called the Guitarbecue, cooking for a guest list of 200, and how that one event was his entire marketing strategy without ever feeling like one.
Eric draws on three books that shaped how he thinks about business: Seth Godin's This Is Marketing, Lisa Earle McLeod's Selling With Noble Purpose, and Simon Sinek's The Infinite Game. He also shares a moment watching Suzuki guitar veteran Mary Lou Roberts teach, and how her unwavering belief in the medium itself was more compelling than any technique she demonstrated.
If you've ever felt like you should be doing more marketing and it just doesn't feel like you, this episode offers a different path: focus on the people in front of you, and let the story take care of the rest. 🌊
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