Description

Todd Boffo sits down with Eric Freeman, the founder of Freeman Motor Company, a Portland-based luxury car dealership known for excellence in service and a culture rooted in faith. With more than three decades in the automotive industry, Eric’s story begins as a 9th grader flipping cars on his family farm — and grows into a thriving, purpose-driven enterprise.

In this conversation, Todd and Eric discuss:

• How passion, risk-taking, and persistence built a decades-long business
• The difference between transactional and relational leadership
• Building trust within teams and learning to release control
• How faith shapes Freeman’s company culture and community impact
• The changing landscape of the car business in the age of AI and digital retail

Eric’s honesty and humility remind every leader that success isn’t just about what you build — it’s about who you become while building it.