Matty and Moses, the founders of Pixlmob, dive into the crucial topic of seasonality in the property media business on this episode of the PropMedia podcast. Drawing on their experience scaling both their property media company, North 7th, and the editing solutions company, Pixlmob, they offer practical advice for navigating the slow season.
In this episode, you'll learn:
- Understanding Seasonality: What causes the dips in property media business, especially around the winter holidays and August? (Hint: It's not just the weather, as their Australian colleagues confirmed!)
- Budgeting for the Lows: How to plan your finances to avoid getting caught by the sudden drop in revenue, and strategies for managing fixed expenses when business slows down. Learn how to calculate your "normal" month and budget from your lowest month.
- The Power of Systems: Why building a business that can flex is essential for surviving the seasonal swings, and how outsourcing (like with Pixlmob) can provide the necessary flexibility without the commitment of hiring full-time staff.
- Maximizing Downtime: What to do when time becomes your main currency. Use the slow season to refine your systems, engage with top clients (like through thoughtful gifts), audit your product menu, adjust pricing, and even improve your photography skills by learning to edit.
Tune in for actionable strategies to keep your property media business growing and healthy, even in the "slow season."
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