Allyson Fronk creator and owner of The Pemberley Creative joins me for Episode 7. As a born creator, Allyson was around creative processes including a printing business of a former swim coach. But even though she enjoyed the art, she pursued a higher education degree in Mechanical Engineering. In school and in her early years of her career she loved projects that were about people and making things with the human needs in mind. Her step into entrepreneurship wasn't easy but her decision to create her own calligraphy business sparked her beginnings in highly customized, handwritten, wedding decor. Allyson brings process driven artistry to a wide range of products; a process with the help of an engineer's eye to provide the best products for her clients.