Are you stuck in the "Insurance vs. Cash Pay" debate? Many health professionals believe they have to choose between volume (insurance) and hustle (cash), but the most sustainable model for 2026 might actually be a hybrid of both.
In this episode, Valerie sits down with Laura Schoenfeld, an RD turned business coach and founder of The Nourished CEO. Laura breaks down exactly how to structure a hybrid private practice that leverages the stability of insurance with the profitability of high-ticket coaching.
We also dive deep into the psychology of sales. If you hate "selling" because it feels pushy or manipulative, Laura’s "Empathetic Sales" approach will change your perspective. You’ll learn why selling "prevention" rarely works for high-ticket offers, how to validate your clients without agitating their pain points, and how to build a business that supports your life as a parent without constant burnout.
In this episode, we cover:
RESOURCES MENTIONED
CONNECT WITH LAURA
Instagram: https://www.instagram.com/lauraschoenfeldrd/
Website: https://lauraschoenfeldrd.com/
CONNECT WITH VALERIE
Instagram: https://www.instagram.com/v.feghali/
The Wellness Vault: https://wellnessvault.com/
TIMESTAMPS
00:00 Intro: The Hybrid Nutrition Business Opportunity
01:05 How Valerie and Laura Connected
02:27 From RD to CEO: Laura’s Origin Story
07:34 Defining Success & Avoiding the "Comparison Trap"
18:18 Empathetic Sales: Selling Without Being "Pushy"
23:44 The Wellness Vault Advantage
24:14 The "Attract - Convert - Serve" Framework Explained
31:19The Mompreneur Reality: Cutting The Fat & Prioritizing
41:56 Hybrid Offers: Combining Insurance & Cash Pay
47:34 Rapid Fire Questions
49:07 Connect with Laura Schoenfeld
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