In this episode of The Fuck It Shift, Adam Ross takes aim at one of the most overrated ideas in personal growth: goals.
Goals sound good on paper, but they’re usually short-term, flimsy, and unsustainable. That’s why people keep setting them, failing them, and starting over. Adam shares why goals don’t actually change lives — and why standards do.
From business to relationships to fitness, Adam explains how raising your standards creates lasting change and real growth. He pulls back the curtain on how shifting from goals to standards transformed his own companies, his leadership, and his life.
If you’re tired of chasing goals that never stick, this episode will show you a better way forward.
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