In this episode of The Fuck It Shift, Adam Ross breaks down why so many relationships fade: we get comfortable and stop doing the little things that built love in the first place.
Through a simple story about an apple fritter, Adam shows how intention — not grand gestures — keeps love alive. He explains why giving without expecting, treating relationships like they’re brand new, and showing up in small ways every day makes the difference between coasting and truly connecting.
If your relationship feels stuck, this is your reminder to stop making excuses and start showing up — with intention.
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