If churn is quietly erasing your hard-won growth, this conversation will feel like a spotlight on what to fix first. We sit down with Alan Gonsenhauser, 11-time CMO and founder of Demand Revenue, to unpack how disciplined focus on the ideal customer profile turns scattered tactics into a coherent growth engine.
We explore how picking the right customers, aligning go-to-market teams, and investing in brand create durable growth instead of churn-driven chaos. Alan shares a practical path from problem market fit to platform market fit and shows how to win trust with CFOs while using AI wisely.
Some Key Highlights:
• ideal customer profile as get, keep, grow lens
• alignment across marketing, sales, product, customer success
• problem to product to platform market fit stages
• fewer, bigger, integrated campaigns over tactic treadmill
• brand building as future pipeline and pricing power
• speaking CFO: NPV, IRR, LTV to CAC, MOIC
• smart cuts versus budget amputations in downturns
• use AI for convergence, not strategy; fix process first
• saying no as strategy and burnout prevention
• career advice: cross-functional experience and learning from failure
Join us weekly as we dig into the real stories behind work culture transformation.
Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
