What if the more we automate sales, the more buyers crave what only humans can deliver? We sit down with Jeff Kirchick, VP of Sales at Zorro, to unpack how authenticity becomes a competitive edge as AI makes personalization cheap and point-solution tools interchangeable. Jeff shares how a creative writing background shaped his sales philosophy, why seven-figure deals still hinge on trust, and how leaders can coach teams beyond scripts to real connection.
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Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
