If your sales team is missing targets, working harder than ever, and still feeling misaligned… the problem isn’t motivation. It’s clarity.
In this episode of Elements of Culture with CRO, Bill Dwoinen, we unpack why sales performance has far less to do with hype, “rah-rah” leadership, or motivational speeches—and everything to do with direction, expectations, communication, and support.
We explore what high-performing sales cultures actually look like, the leadership habits that build (or break) trust, and why accountability only works when teams know exactly where they’re going and how success is measured.
Whether you lead a sales org, run revenue operations, or want to create a team that performs without burnout, this conversation delivers the practical insights today’s sales leaders need.
You’ll learn:
Join us weekly as we dig into the real stories behind work culture transformation.
Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
