In this episode with Eric Lurie, VP of Sales at Zeb, we unpack the truth behind performance, motivation, and what separates top performers from everyone else. Eric shares why you can’t coach motivation—you can only coach the people who already have it.
We dig into how leaders unintentionally build cultures that look productive on the surface but lack true ownership, why accountability often feels threatening to those without internal drive, and the shifts organizations must make if they want real excellence—not just the appearance of effort.
This conversation challenges leaders to rethink how they hire, coach, and set expectations in a world where motivation is becoming a competitive advantage.
Join us weekly as we dig into the real stories behind work culture transformation.
Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.
