What turns an EV charging site from an ambitious deployment into a financially viable infrastructure asset?
In Episode 38 of Field Frequency, host Jason Cortes speaks with Gideon Pfeffer, co-founder and partner of Charge Capital, about the economics behind EV charging infrastructure. Drawing on more than 20 years in commercial real estate and private equity, Gideon explains why EV charging should be evaluated with the same discipline applied to other cash-flowing assets.
The conversation examines what the market may have misunderstood during the early rush of capital into EV infrastructure—and why location, utilization and site-level performance matter more than deployment volume alone. Gideon shares how Charge Capital evaluates revenue assumptions, expenses, incentives, operational costs and the evidence needed to validate a project before capital is deployed.
Jason and Gideon also discuss the future of the charge point operator model, the likelihood of industry consolidation and the financial importance of uptime and ongoing maintenance. From choosing sites where charging is easy to install to choosing sites where charging is likely to succeed, this episode offers a practical look at the fundamentals that could shape the next phase of EV infrastructure investment.
In this episode
About Gideon Pfeffer
Gideon Pfeffer is a co-founder and partner of Charge Capital, a capital markets firm focused on helping middle-market energy developers and charge point operators access debt and equity. He is also CEO and managing partner of the GSH Group and brings more than 20 years of experience in commercial real estate, private equity and cash-flowing residential investments. Through Charge Capital, Gideon and his team work with energy developers and operators to evaluate projects, organize capital and build infrastructure portfolios.
Connect with Gideon and Charge Capital
