Omar Riahi, Global EV Enablement and Sales Development at Percepta, joins Field Frequency to discuss why customer experience is becoming essential mobility infrastructure. From EV onboarding and charging reliability to connected vehicles, fleet electrification and autonomous transportation, Omar explores how reducing friction could accelerate EV adoption and strengthen customer loyalty.
The future of mobility depends on more than innovative vehicles and charging technology—it also requires an ownership experience customers can understand and trust.
In Episode 36 of Field Frequency, host Jason Cortes speaks with Omar Riahi, Global EV Enablement and Sales Development at Percepta. Omar explains how Percepta supports the automotive customer lifecycle, from presale and onboarding through charging assistance, connected services, dealership support and resale.
Drawing on his experience working directly with EV owners, dealerships, charge point operators and engineering teams, Omar identifies fragmentation as one of the industry’s most significant challenges. Charging procedures, payment systems, adapters and digital platforms can vary widely, creating unnecessary friction for drivers.
Jason and Omar also explore how software-defined vehicles are reshaping transportation. Over-the-air updates, connected services, telematics and bidirectional charging could turn vehicles into increasingly integrated parts of our homes, businesses and energy systems.
The conversation covers:
Connect with Omar on LinkedIn and learn more about Percepta at percepta.com.
Omar Riahi is the Global EV Enablement & Sales Development Manager at Percepta, specializing in innovative customer support strategies for the EV industry. With over 15 years of expertise in customer service operations, process optimization, and EV support technologies, Omar has driven initiatives that enhance satisfaction, streamline workflows, and reduce costs. A Lean Six Sigma Black Belt, he is known for implementing data-driven solutions that elevate EV customer experiences while creating new value for automotive clients.
