Description

In this reflective and solo episode, Cher Goetz shares powerful goal-setting strategies that go far beyond traditional metrics. Recorded just after hosting her first Better Your Business webinar, Cher walks listeners through the exact method she uses to set aligned goals based on how she wants to feel. This is a process that has helped her build a business that supports her life, not drains it. With real-life examples and a behind-the-scenes look at her personal and business planning, this episode offers Realtors a grounded, honest approach to creating goals that stick.

In this episode you will hear: 

• [01:40] Cher introduces her 7-step framework for building a sustainable real estate business, starting with setting clear goals rooted in emotion and impact.
• [04:52] Learn Cher’s “delegate, delete, reframe” method to intentionally release feelings or habits that no longer serve you.
• [07:00] Cher shares her 2025 goal to feel energized, which led her to hire a trainer and work toward doing one unassisted pull-up by year-end…mission accomplished!
• [11:09] To feel more ease, Cher limited phone use with simple boundaries (e.g. no screen time before 7 a.m. or after 9 p.m.) and prioritized being present at home.
• [14:27] Her “dopamine menu” included quiet, joyful moments like reading, painting, dog walks, and sipping coffee, intentionally inserted into daily gaps.
• [18:33] She talks about auditing relationships, both personal and professional, to protect joy and surround herself with high-energy, values-aligned people.
• [26:12] She recaps her goal-setting process, encouraging listeners to identify feelings first, then actions, then schedule them creating real accountability.
• [28:02] Cher previews the full Better Your Business webinar replay, including how she sets income goals, attracts ideal clients, and builds marketing systems with ease.
• [32:04] Mindset takeaways: embrace imperfection, show up despite fear, and remember this - your imperfect effort will always outperform someone else’s inaction.
• [36:14] Encouragement to trust the process: what you put out will come back to you, especially when you lead with service, gratitude, and generosity.
• [38:35] Cher announces her new Better Your Business membership: weekly accountability calls, bite-sized lessons, and a supportive Realtor community.

Connect with Cher:

Better Your Business Webinar Replay: athomeco.myflodesk.com/ro4pihlm3x

Better Your Business Membership: 

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community:https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsor:

Staci Millard @ Thrive Accounting

Instagram: https://www.instagram.com/thriveaccounting/

Website: https://thriveaccounting.co