Description

In this episode of Better Your Business, Cheryl Goetz sits down with Audrey Bailey to explore how redefining success, leaning into rest, and embracing a softer sales approach helped her build a thriving real estate business. Audrey shares the mindset shifts, systems, and community connections that have allowed her to grow with ease—and increase her sales by 45% in 2024. For any realtor craving alignment over hustle, this conversation is a must-listen.

In this episode, you’ll hear:

• [02:37] Audrey defines “soft sales” and explains why letting go of pressure-based tactics created more alignment—and better results.
• [05:01] How intentional, agenda-free coffee chats with local business owners organically turned into new business.
• [09:09] The story behind Audrey’s “village” and how building a network of trusted suppliers elevated both client experience and referral relationships.
• [17:30] Why scaling back on marketing and leaning into rest over the summer led to her highest-earning months of the year.
• [27:45] Audrey shares why she says no to misaligned clients—and how that opens space for ideal partnerships to come through.
• [31:06] Letting go of scripts: how showing up as herself brought more confidence, clarity, and ease to her business.
• [55:40] Behind Audrey’s twice-yearly magazine—part real estate, part mindset, part community—and how it's become a powerful touchpoint for clients.

Whether you're a seasoned realtor or just starting out, Audrey's story is a powerful reminder that success doesn’t have to come from hustle—it can come from alignment, rest, and meaningful connection. Her approach proves that when you lead with generosity and trust, the business follows. 

Connect with Audrey:

Instagram: @_explorethevillage

Website: explorethevillage.ca

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community:https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca