Digital advertising can be a mystery for small business owners, but this podcast episode with Fritz Akema sheds light on where to spend and how to measure the results. He shares practical advice on maximizing ad effectiveness and when to consider outsourcing, making it essential for anyone diving into paid advertising. Learn key marketing tips to enhance your strategy.
For Sydney-based marketer Frits Arkema, the answer isn’t throwing money at the newest shiny platform. It’s about setting clear objectives, tracking the right metrics, and making sure your ads strategy matches your business goals.
In this episode, Frits breaks down the myths, mistakes, and must-knows of running ads without burning cash – or your sanity.
In this episode, Frits shares:
The biggest mistakes small business owners make when starting ads (and how to avoid them).
Why tracking and reporting should come before you launch your campaign.
How to decide whether to DIY your ads or bring in an expert.
Why strategy matters more than simply “running ads.”
His geeky love for testing, learning, and finding hidden ROI in unexpected places (even Bing!).
How small tweaks in platform choice and spend can deliver outsized results.
It’s a refreshingly clear look at how small business owners can stop wasting money on guesswork and start treating digital advertising as a tool for real growth.
Frits’ advice to business owners unsure about advertising: “Define your objective first. You already know the problem keeping you up at night – then let digital marketing solve for that problem.”
🎧 Want to stop second-guessing your ads and start seeing ROI? Tune in now.
👉 Join the Buddez community to access Frits’ workshop and get the latest insights from real small biz owners doing big things.
CREDITS:
🔗 Guest credits: Frits Arkema
🏢 Business: Digi We Do
📍Based in: Sydney, Australia
🌐 Website: https://digiwedo.com.au/
📸 Instagram: https://www.instagram.com/digiwedoau/
📸 Instagram: https://www.instagram.com/fritsarkema/
