Description

Your website might look great, but is it actually converting? That’s the question Emily Fitton helps small businesses answer. With a background in software development and over a decade of experience in marketing, Emily is all about making websites work harder through data-driven testing and smart optimisation.

From A/B testing ads to heatmaps and funnel fixes, she shows how even tiny tweaks – like the wording on a button or the placement of “free returns” – can make a big difference to sales.

In this episode, Emily shares:

• Why data, not personal preference, should drive your website changes.
• The golden rule of A/B testing (never change more than one thing at once).
• How tools like Google Analytics, Microsoft Clarity, and VWO uncover hidden insights.
• What COVID taught us about eCommerce growth – and why competition is tougher now.
• Common mistakes small business owners make with their websites (and how to fix them).
• Why your website needs to convert before you start spending big on ads.

Emily’s advice to business owners unsure where to start: “First, make sure your analytics are set up correctly. That’s your baseline. Without clean data, you’re just guessing.”

🎧 Want your website to work smarter, not harder? Tune in now.

👉 Join the Buddez community to access Emily’s workshop and get the latest insights from real small biz owners doing big things.

CREDITS:

🔗 Guest credits: Emily Fitton

🏢 Business: Punch Buggy

📍Based in: Sydney, Australia

🌐 Website: https://punchbuggy.com.au 

📸 Instagram: https://www.instagram.com/punchbuggyda/ 

📸 Facebook: https://www.facebook.com/punchbuggydigitalagency 

📲 LinkedIn: https://www.linkedin.com/in/ecagriffiths/