Description

Patient Support Showdown — HUBs, Copays, and Frictionless Starts

Episode 3 zeroes in on the first-fill moment and early adherence—where HUB design, copay policy, and specialty-pharmacy handoffs can make or break momentum. We unpack the essentials of high-performing programs (benefits investigation, real-time PA tracking, FRM support, nurse case management, and digital enrollment) and spotlight where patients and offices most often stall. 

You’ll hear how leading severe-asthma brands approach onboarding today, what providers say about enrollment friction, and why time to first dose—often 10–18 days—has become the metric that moves share. We also explore practical ways Lumara could streamline starts without adding risk: single-page digital enrollment, transparent SP assignment, tiered concierge options, and embedded TTFD benchmarks.

What you’ll learn

• How HUB, copay, and SP integration shape initiation and persistence
• The top delay drivers—and how to design them out of the workflow
• Where FRMs and nurse case managers deliver outsized impact
• Practical guardrails: compliance, inducement risk, and data stewardship

Featured segments

• Frictionless Starts: Designing the HUB That Works
• Where Patients Get Lost—and How to Catch Them
• Playbook in Practice: KPIs, TTFD, and Office Experience